Although professional staging is a relatively new industry, people have been "fixing up" their homes to sell for decades. These days due to HGTV home buyers have an "expectation" and are willing to pay quite a bit more for a home that is "model home" looking.
If you could get 10% more on the sale of your home, how much would that be?
HSR Certified Stagers average 10% more for their clients
What is professional staging?
Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.
How much does it cost?
For as little as a couple hundred dollars you can have a detailed list of what you can do to maximize the value of your home!
The housing market is good, so why do I need to stage?
Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for10%+ more in a good market (see the Latest Home Staging Statistics).
Why can't I just stage my own home?
It is difficult for home sellers to successfully stage their home on their own. Why? Because of the emotional connection they have developed with the home which makes it difficult to be fully objective when trying marketing it. If you cannot market or package the home correctly it will not be able to generate the amount of attention needed for a quick and profitable sale. Also, one common mistake made is that home sellers stage their home to their own personal style. They do not understand that their own sense of style may not be for everyone and that it may even turn some potential buyers away. A professional home stager is trained at being able to look objectively at each space in order to style it and market it so that it appeals to the masses. A staged home will help your property stand out from the rest therefore resulting in a quicker, more profitable sale!
Can't home buyers use their imagination and look past my decor or empty rooms?
Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price. In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns.
This is also why having a vacant home professionally staged is SO important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.